I hope before any buyer completes the new Detailed Seller Rating that they take the time to read this.
Please note that this article was written not to offend buyers, but to educate buyers on the new Detailed Seller Rating and the many factors to keep in mind when rating a Seller on the criteria below.
When the announcement of the new Detailed Seller Rating first came out, I immediately recognized there were many flaws in this new system. I also anticipated this would have a far greater (negative) impact on Canadian sellers with our high Canada Post rates, as well as most International sellers, and corporate eBay not understanding the difference between shipping and handling time or listening to their sellers and Store owners.
First I would like to state that overall we have excellent buyers, and for that we truly are so thankful. But I have read many feedback related disasters on the discussion boards from other sellers and Store owners.
My first reaction and concern was what about new and inexperienced buyers? Agreed, we all started out new at one time, but over the past few years, eBay has become overcomplicated and can be very overwhelming to those new to eBay. I am concerned that many buyers will not read about or correctly understand this new feedback system. In the past, I have seen where buyers have left a seller a negative feedback with a comment such as “have you sent my item yet” or something else totally unrelated to a negative transaction.
Sellers are now being further rated on the following four areas:
Item as Described: Unfortunately, some buyers don’t read the complete listing and problems arise out of it. I have read posts on the discussion boards where a buyer is complaining about something that was clearly provided or explained in the listing.
We have received Q4S emails asking what the size or the color of our item is, when it was already included in our listing description.
The one neutral we received was from a buyer whose comments were “Auction did not adequately describe construction”. Not that the listing was inaccurate, but that we didn’t say how we made it. Why didn’t he just ask us before he bid? I would have gladly told him.
How would these buyers rate our descriptions?
Communication: We have had several buyers who, for whatever reason (spam blockers, ISP problems, etc), don’t receive our emails. And there are also constant problems when using the eBay mail system.
Although we use a combination of both emails (direct and through eBay), we have received emails from buyers asking if we have shipped their item or did we receive their payment. The only reason a buyer would write us about this is that they didn’t receive our emails, even though we stay in constant contact with our buyers. We send emails to our buyers at every step of the transaction, they receive a minimum of five emails from us, from when their bid is placed right through until their purchase is received.
If our emails are not being received and they feel they have to write us to find out what is going on, how will they rate our customer service?
Shipping Time: I will never understand why eBay allows a buyer to rate a seller on shipping time. Delivery (transit) times are always longer with international sales, different methods of mailing have different and longer arrival times, there can be periodic increased security in place as well as border delays and there is often times when the postal service is just slow. I also believe that some buyers don’t realize that transit time is only counted in business days (not weekends or holidays) and Day 0 (day of mailing) is never counted.
eBay states that sellers are not responsible for delays in mail services, and should only be rated on aspects of shipping they can control. The above are all factors that are not within a seller’s control and are the only factors that control shipping time.
We are fortunate and have had very few problems with our buyers, but there are times I get a little nervous and hold my breath. Some are new buyers and some are buyers who have made many purchases, but from sellers in their own country. Our listings state 6 – 12 business days for US destinations, which of course will always depend on destination.
We have had a few buyers write to let me know that they hadn’t received their purchase yet (after only 2 business days).
On another transaction, in our Shipping Confirmation email, I advised our buyer it would arrive in approximately 11 to 12 business days. This buyer wrote very upset that it had been three weeks and they hadn’t received their purchase. From the day after mailing (Day 0 not counted), there was two weekends in there (4 days not to be counted) as well as two national holidays with no postal service (2 days not to be counted), so in fact at that point it had only been 8 business days and still well before the 11 to 12 business days we quoted.
On the following examples, we did receive positive feedback but the buyer had included the following comments:
“awesome product, shipping took a little longer than expected, but overall, GREAT” – sent from Canada to KS, quoted 9 business days, received in 7 business days
“slow shipping-but understood from Canada” – sent from Canada to TX, quoted 8 to 9 business days, received in 4 business days
“Canada shipping a bit long, but worth the wait” – sent from Canada to NY, quoted 6 to 7 business days, received in 5 business days
“slow shipping” – sent from Canada to VA, quoted 7 to 8 business days, received in 4 business days
How would these buyers rate our shipping time? And although they loved our products and did leave us positive feedback, by their not understanding transit time, their comments may hurt future sales and turn away potential buyers who may believe we have slow shipping times.
Shipping and Handling Charges: The biggest concern by Canadian sellers is the high costs of postage by Canada Post. This always puts us at a disadvantage with both Canadian and US buyers. We can send parcels at a much lower cost to international destinations than within our own country, so this affects our Canadian buyers. The same item can cost double to send within Canada when compared to sending to the US. And it doesn’t work the same way in the US. A US seller can send parcels within their own country at a much lower cost than we can, so this also affects our US buyers. So as a Canadian seller we are at a disadvantage with both situations.
To make this point, we recently had a very rude and very angry email from a Canadian Buyer who accused us of ripping of our fellow Canadians, as well as a few other things. We had replied to his Q4S on what shipping charges would be for a belt buckle to where he lived. He based his opinion on the fact that we were charging a much lower S&H fee to US and Australian buyers. I took the time to educate this buyer and wrote a very professional and business-like response, explaining that Canada Post rates between International and Canadian destinations were in fact different and lower to destinations outside of Canada. I included the package dimensions, weight, and our postal code, and suggested he verify the rate I was quoting on the Canada Post website was accurate. By the way, the S&H quote given was for mailing costs only, there was no handling fee included. His anger was very much misdirected as we have no control over Canada Post rates.
Sellers and buyers alike have a hard time understanding and agreeing with what handling is, and I base my opinion on what I have read on the discussion boards. There are many personal and varying opinions. Some folks think they should only pay the actual postage, and anything over that a seller is gouging. There are always additional costs to get a parcel in the mail; padded or specialty envelopes, boxes or tubes, bubble wrap or peanuts, brown kraft wrapping paper, shipping or packing tape, shipping labels, etc. and don’t forget those of us who have to drive to the Post Office and the high cost of gasoline. These are all legitimate expenses to include for handling. What I find surprising is when I read on the discussion boards when a buyer complains about the S&H after the fact, when the seller clearly listed this cost in their listing.
Thank you for taking the time to read my comments. As I said, overall we are very fortunate and our buyers are excellent, but I write this in the hopes of educating buyers to the flaws of the new Detailed Seller Rating.
Please keep the above points in mind when rating a seller on your transaction.
I hope you found this information helpful and if you did, please feel free to rate our eBay Guide at eBay's Detailed Seller Rating Guide.
As a seller, I suggest that you should send your comments to eBay at Sending Suggestions to eBay.
Kathy
Canadian eBay Store Owner